Stop guessing. Start knowing.
Was it the rep,
or the lead?
Upload a sales call — transcript or recording — and in about a minute get an AI scorecard that tells you the truth: does the rep need coaching, or was the lead just weak? Every call graded on Opening, Discovery, Pitch, Objection Handling, and Close, with a clear verdict and a fix list.
Free 7-day trial — 10 calls analyzed, no credit card, no charge until day 8.
See CallCoach AI in action
Watch how sales teams turn raw call recordings into coaching decisions in under two minutes.
How it works
No call recorder to switch to, no integrations to configure. If you can upload a file, you can start grading calls today.
1. Upload a call
Paste a transcript from Zoom, Teams, Gong, or Chorus — or upload the raw audio recording and we'll transcribe it. Tag it to the rep who ran the call.
2. AI grades it in two passes
The rep is scored on five sales skills. The lead's quality is judged separately, on its own — so a weak prospect never drags down a rep's grade, and a smooth talker never makes a dead lead look promising.
3. Get the verdict
In about a minute: a 0–100 score, category grades, the rep's best moments quoted from the call, a prioritized fix list, and a clear ruling — rep issue, lead issue, or a mix of both.
The Monday Pipeline Review, Solved.
Every call your team uploads rolls up into a Weekly Report that reads like a coaching brief: who's trending up, who's slipping, which mistakes are spreading across reps, and how much of your pipeline is dying to bad leads versus bad execution.
Team Strengths & Gaps
Opening · 82%
Discovery · 41%
Most-repeated issues
- ×6Rushing through discoveryTry next time:Ask at least two follow-up questions before pitching.
Verdict mix this week
Repeat issues for Sarah
- ×3Missing next steps on close
Why it hurts:Leaving the call without a scheduled follow-up causes momentum loss.
16-week trend
16-Week Trendlines
Track every rep's progress against a 70% target baseline. Spot downward trends before they miss quota.
Systemic Issue Detection
Automatically identifies the specific mistakes happening across multiple reps so you can run targeted training.
Lead Quality vs Execution
Instantly see the exact percentage of your pipeline failing due to bad leads versus poor rep execution.
Stop reading transcripts.
Start coaching.
Upload a call and our AI evaluates it like a veteran sales manager sat in on it. You get a 0–100 score, a clear verdict, the rep's best moments quoted word-for-word, their talk-to-listen ratio, and the exact moments the deal was won or lost.
- 1
The Verdict
A definitive ruling on whether the lost deal was a "Rep Issue" or a "Lead Issue".
- 2
Category Breakdown
Scoring across Opening, Discovery, Pitch Clarity, Objection Handling, and Close.
- 3
Actionable Fixes
A prioritized list of what the rep needs to fix, with context on why it matters.
"I noticed your team just expanded into EMEA—how is that changing your compliance requirements?"
Why it stood out: Excellent personalized research that immediately built credibility.
- 1Objection Handling
When the prospect raised budget concerns, the rep immediately offered a 20% discount instead of defending value or exploring the specific budget constraint.
Your data is safe with us
Encrypted in transit & at rest
All call recordings and transcripts are encrypted using TLS and AES-256 at rest.
Never used to train AI
Your call data is never shared with third parties or used to train any AI model.
Delete any time
You own your data. Delete individual calls or your entire account at any time — no waiting period.
Read our full Privacy Policy for details on data handling and retention.
Build a high-performance sales team today.
Join the revenue leaders who use CallCoach AI to turn gut-feeling management into evidence-backed coaching.
Free 7-day trial — 10 calls analyzed, no credit card, no charge until day 8.
Built for growing teams of 1–30 reps. If you're already locked into an enterprise platform with a dedicated CS team, this probably isn't for you — but if you've ever said "we can't afford Gong," you've found it.